Eyeblaster adds ‘Behavioral Sequencing’ features
Just got the new Eyeblaster specs. One that stands out is the demo of the new behavioral tracking features…
Kinda in two minds about this…it’s one of those features that advertisers will find really cool, and at the end of the day if they choose to shove advertising in my face it may as well be vaguely interesting. But then on the down side it’s yet another large company tracking my movements and gathering invaluable user data from me in return for absolutely no personal payback.
Dunno why I’m moaning really though, haven’t clicked an online ad in years 