Nope, not a new show from Endemol (but remember where you heard the idea first…) but instead a nice bit of self promotional film work from the chaps at Lean Mean Fighting Machine. All the old dudes act so well and it’s got a nice touch of humanity to it… as the one guy says in the video, it’s about making experiences that a user remembers!
Nice, from their ‘about us’ blurb:
“Great online advertising is rare, simply because the focus is on technology and design, not big persuasive ideas. We bring all three together to make ads that harness the medium but are always driven by insightful, original ideas that sell.
It’s indicative of the industry that such simple principles give us such an opportunity.”
Sad but true.